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BOOM GOES THE DYNAMITE 🤑🤑💰💰
While I have you, could I speak with you regarding your cars extended warranty?
Just kidding, but if you're curious how you can benefit from the features of Namie please continue...
UTM Tag Management ✅
URL Builder ✅
URL Shortening ✅
URL Validation ✅
Naming Convention Generator ✅
URLs allow other people to find your website.
UTM parameters allow you to know where they came from.
Why are UTMs so important?
UTMs allow you to understand which campaigns, content, websites, etc. are getting people to your website. This allows you to invest more in programs that provide a positive return for your business, and less on those that do not.
BUT... Having UTMs is pointless unless the values used are correct and consistent.
Let's say you want to improve your social ads. Without proper UTMs that would basically be impossible.
😡
Website Reporting Without Proper UTMs
UTM Medium
UTM Source
Visits
Conversions
social
fb
149
1
instagram-ads
30
10
social_ads
30
16
46
2
29
3
(not set)
36
14
😋
Website Reporting With Proper UTMs
UTM Medium
UTM Source
Visits
Conversions
social_ads
179
17
76
12
snapchat
85
3
36
16
Missing or incorrect UTMs are more than a reporting nightmare, they are expensive.
George Labovitz and Yu Sang Chang conducted studies on the impact of poor data quality and developed the the 1 - 10 -100 rule. This rules states that for every incorrect record of data, you'll pay $1 to verify the record, $10 to fix the record and pay $100 for each incorrect record you do nothing about.
1 - 10 -100 Rule
Cost Per Incorrect Record:
$1
$10
$100
$1 to Verify
$10 to Fix
$100 to Ignore
How do you avoid the troll's toll?
This is where Namie comes in. We built a tool that not only helps you have UTMs, but more importantly allows you to have CORRECT UTMs. On top of all this, we built our tool to be simple AF so it's easy and quick to use.
1
You control the values that can be used in your UTMs. No more social_ads vs. paid_social. Consistency is the new world order.
UTM_Medium
UTM_Source
paid_social
cpc
display
ctv
bing
2
No two URLs are the same. Create custom conventions to ensure the correct parameters are used when they should be.
Paid Search
www.namie.io?utm_medium={}&utm_source={}&utm_campaign={}&utm_term={}
Paid Social
www.namie.io?utm_medium={}&utm_source={}&utm_campaign={}&utm_content={}
3
With your parameters and conventions set, your team is like a well oiled machine. Ready to bust out impeccable URLs at a moments notice.
www.namie.io?utm_medium=cpc&utm_source=google&utm_campaign=new-products&utm_term=fidget-spinner
www.namie.io?utm_medium=cpc&utm_source=bing&utm_campaign=new-products&utm_term=hot-pickles
www.namie.io?utm_medium=paid_social&utm_source=facebook&utm_campaign=new-products&utm_content=influencers
www.namie.io?utm_medium=paid_social&utm_source=linkedin&utm_campaign=new-ideas&utm_content=thought-leader
But wait, there's more!
URL Validation
Automatically validate your URLs to identify any broken pages or invalid domains.
Bulk Create/Export
Have a bunch or URLs to create or export out of Namie? No worries, we got you covered!
URL Shortener
Don't want to use the full URL with all the UTMs visible? For $49 /mo. Namie automatically provides shortened links for any URL created.