Can you identify all the campaigns for the Back to School initiative?
>
2023 School Campaign
BK2SKL_2023_Q4_namie_website
Default Campaign Name
NEW|back2school|Campaign|2023
Sept 2023 Campaign Student Focus
What about now?
>
2023_Namie_Back-to-School_Students
2023_Namie_Summer-Vacation_Parents
2023_Namie_Back-to-School_Teachers
2023_Namie_Back-to-School_Parents
2023_Namie_Winter-Break_Students
It's all in the conventions, baby.
Naming and URL conventions add structure and rigidity to what you label things. This ensures that, down the road when you and your team are looking for stuff, all of the information you need is readily available.
[Year]_[Business]_[Initiative]_[Focus]
2023_Namie_Back-to-School_Students
2023_Namie_Summer-Vacation_Parents
[URL]?utm_medium={}&utm_source={}&utm_campaign={}
www.namie.io?utm_medium=social_ads&utm_source=facebook&utm_campaign=Back-to-School
www.namie.io?utm_medium=social_ads&utm_source=snapchat&utm_campaign=Summer-Vacation
Seems Boring. Why Should You Care?
Data is the fuel that powers any successful business. If the data your business runs on is the equivalent of mayonnaise, you're not getting anywhere fast. What you name things is a critical source of data that if left unkept, can wreak havoc.
According to organizations surveyed, poor data quality to be responsible for an average of $15 million per year in losses.
SiriusDecisions (Forrester) noted that between 10% and 40% of business intelligence efforts were wasted due to poor data quality.
Without consistent naming conventions analysts spend, on average, 10x the amount of time on grunge tasks such as data cleansing and harmonization.
Incorrect UTM parameters will make it seem like your media drove 0 people to your, or your client's, website. That's not you want...
Poor data quality leads to poor decisions. Without consistent names, your team may not have the information they need to make the best decisions.
What do we have to offer?
We built a tool to help you not only build naming and URL conventions, but also use these conventions to create consistent and meaningful names.